Post Malone 'Beerbongs & Bentleys' album campaign

“Hollywood’s Bleeding” was released last Friday, September 6, and marks the hip-hop icon’s third album. Containing seventeen songs, each track on this album is incredibly catchy, making it easy to simply get lost in the music. The album’s opener, “Hollywood’s Bleeding,” does a fantastic job at establishing the overall aesthetic for the music that follows. Overall, most of this record remains enjoyable from start to finish. 

“Saint-Tropez” and “Enemies” continue what the opening title started by delivering two more catchy pop-laced hip hop songs that could easily get stuck in your head. The fourth song, “Allergic,” stands out by incorporating elements of pop-punk. While Post Malone is known for bending genres, this and the later song, “Take What You Want” are two of the best examples of the way he incorporates rock elements in his music. Don’t worry, we’ll talk more about “Take What You Want” soon. 

In “A Thousand Bad Times,” Post Malone discusses being in a toxic relationship—a theme prevalent throughout the entire album. He does so in a way that captivates the listener with his soaring vocals and a repetitive hook that’s bound to be stuck in people’s heads. 

But one of the best ways to get one song out of your head is to get another one stuck there instead. That’s what happens when you listen to “Circles” next in the album. From the acoustic melody to the groovy baseline to the memorable hook, this song will likely become a radio mainstay. 

The next two songs demonstrate the album’s greatest strength, as well as its largest weakness—the features. “Die For Me” features Halsey and Future and proves to be an example of how featuring other artists can strengthen an already great song. On the other hand, “On the Road” is Post’s first misstep on the record. Though, it’s not because of him. Instead, this song’s weakest part is the verse performed by Lil Baby. 

Thankfully, the album gets back on the right track with “Take What You Want.” As I stated earlier, this song is the perfect example of Post Malone incorporating rock and roll into his music. He did this by including the heavy metal legend Ozzy Osbourne as a feature, as well as ending the song with an epic guitar solo. However, even with the rock elements, Post also kept true to his hip-hop roots also featuring Travis Scott. 

In addition to incorporating rock elements to his music, Post Malone takes plenty of inspiration from pop music. This is clear in the way he structures the hook in “I’m Gonna Be.” Repetitive in nature, this song would definitely get a ton of radio play, if not for the other powerhouse songs surrounding it. The same goes for “Staring at the Sun” featuring SZA. 

Speaking of pop-hits, the next song on the album is “Sunflower,” a single released for the Oscar-winning “Spider-Man: Into the Spider-Verse.” This song, performed by both Post Malone and Swae Lee, has continued to be a hit since its release. 

Unfortunately, the song that follows is one of the weaker ones on the album. Although, “The Internet” has a unique strings section, there isn’t much else interesting to it. In general, the lyrics were relatively cheesy, and it’s the shortest song on the record. 

After that is the single, “Goodbyes.” This might be a controversial opinion, but this is the most disappointing song on “Hollywood’s Bleeding.” Up until Young Thug’s verse, my opinion would have been drastically different. That’s because the rest of this song is flawless; however, Young Thug brings the song down with his lack of flow and whiney voice that even the autotune couldn’t fix. 

“Myself” is yet another poppy tune that succeeds at maintaining the tone of the rest of the album. The piano chords used in the beat for this song also go a long way in establishing the mood. “I Know” is the penultimate song on “Hollywood’s Bleeding,” and continues the theme of toxic relationships that persisted throughout the entire album. 

Post Malone smartly ends his third album with the hit-single “Wow” to really go out with a bang and keep the listener wanting more. After listening to “Hollywood’s Bleeding,” I found it hard to say goodbye.

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